VIDEO PRODUCTION PLAN [Episode 3]
In this 3rd episode of ‘VIDEO MARKETING FOR START-UPS’, we’re talking again to Gary of Twinings Security.
Following on from last week’s show, ‘VIDEO MARKETING STRATEGY’ we will be creating Gary’s VIDEO PRODUCTION PLAN as we follow his journey week by week.
Watch Episode 2 here: VIDEO MARKETING - THE STRATEGY
Online videos are so popular and powerful that they increase the click-through rates of emails by anywhere from 200-300%. Videos on your landing pages increase conversions by 80%. And the video consumption trend is on the increase as 59% of execs report preferring video to text, and 72% of customers would rather learn about products and services via video.
So with these great stats why do some video marketing campaigns fail?
Simple! They didn’t create a strategy and form a well-thought-out plan. It’s key that you know who you’re making your video for, the purpose of the video, the problem you’re solving, the solution you are giving, and what you want your audience to learn. And keep your message short and uncomplicated and have a clear call to action. In this episode, we address all these points.
