HOW TO USE VIDEO TO BUILD TRUST

We're discussing HOW TO USE VIDEO TO BUILD TRUST with your prospective and current customers, why it’s important, what are the benefits, and the type of videos that are the most effective. So join Olando Salina, Digital Marketing Expert, and Timothy Spiers for this LIVE broadcast.

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Trust is a key component in every brand’s relationship with its audience. In order to build and maintain credibility, attract customers, build relationships with loyal fans of the brand, and ultimately sell your products and services to them, they must first trust you. These days trust is more difficult to come by than it used to be.
People are also suspicious of new businesses as it’s so quick and easy to set up a new business and website and make false claims.
In a recent study by Deloitte 26% of millennials say they have zero trust in business’s. They crave interacting with businesses and brands that display genuine authenticity and social responsibility–and they want to see those values reflected in the brands they give their hard-earned money to.
Video can be a powerful tool for building trust between your business and your prospective and current customers. Your business can leverage the power of video for building trust. According to this recent survey by Wyzowl, 68% of people prefer to learn about a business, product, or brand through video. And, 91% of people between 18-34 trust customer reviews as much as they would trust a friend’s recommendation.

In this video we discuss,

TYPES OF VIDEO

1. Customer testimonial 

2. Showcasing your team on camera

3. Behind-the-scenes video content

4. Highlight your industry- speak to experts

5. Demonstrate your expertise

6. Showcase products and services

7. Go LIVE

8. Send direct video messages

CONCLUSION

Don’t sell at people or create ridiculous offers and discounts begging for business

Create videos that attract people to your brand