VIDEO MARKETING - THE STRATEGY [Episode 2]
Join Olando Salina and Timothy Spiers for our LIVE broadcast in the 2nd Episode of ‘VIDEO MARKETING FOR START-UPS ZERO TO HERO’.
We are talking again to Gary Twining-Wright of Twinings Security and Consultancy, following on from our strategy scoping session in last week’s show. We will reveal the strategy we have designed for him based on the insights we gained from him last week and our research as we will follow his journey week by week.
To watch Episode 1 here: VIDEO MARKETING STRATEGY - PLANNING
So, why is video such a powerful marketing tool?
Well, when we watch a video, we are using more of our senses than when looking at an image or reading text. Not only are we using both sight and sound for a video, but the moving elements are much more captivating for our eyes than a still image.
Videos are also much more memorable, with 95% of the information retained compared to 10% for plain text content.
And a video is also capable of engaging with your emotions. In fact, one study found that the emotional responses we have to an ad influences our intent to buy more than the actual content of the ad.
Most importantly though video increases the ability to connect with the viewer and build trust faster than any other medium.
