VIDEO MARKETING STRATEGY FOR START-UPS ZERO TO HERO [Episode 1]
Join Olando Salina and Timothy Spiers LIVE where we launch SEASON 1 ‘VIDEO MARKETING FOR START-UPS ZERO TO HERO’.
We will be taking a start-up business, with no or very little online presence where we help them with their Strategy, Content Production, and Video Marketing.
In this first series, we will be working with entrepreneur Gary Twining-Wright of Twinings Security and Consultancy, who wants to develop his business online. And we will follow his journey week by week.
In this 1st episode, we meet Gary, find out more about him and his business, his passion, why he does it, what drives him, and understand his struggles, so we can design a video marketing strategy for him that is executed over the coming weeks.
The world has been hit by change. Some have thrived and many have struggled but in every economic downturn in history there is also a rise in entrepreneurship. Often the start of new, innovative businesses, or bricks and mortar businesses needing to develop their online trading. Or individuals wanting a better way of life and start an online business.
Astonishingly over 835,000 new businesses were registered in the UK during 2020.
41% increase from 2019.
96% increase from 2018.
141% increase from 2017.
88% increase in e-commerce businesses.
In this discussion with Gary, we set out to gather information to be able to create a clear marketing strategy.
Define the businesses goals and objectives
Define your value proposition.
Your WHY, your uniqueness, what you are passionate about
Your competition (who owns the top spot and who do you admire)
Market position.
Personal brand and relationship marketing strategy
Choose key performance indicators to measure your video’s success.
Plan your budget and identify any challenges ahead of time.
Identify the target market and what you hope to achieve.
Define the audience and tone of voice.
Design your umbrella marketing campaign and cluster marketing model.
Choose your video types and publishing platforms and channels.
Define powerful titles, keywords, and hashtags.
Set call-to-actions
Create content calendar and timelines
Access the brand pack
Document the strategy
