HOW TO CREATE AMAZING VISUAL CONTENT

Written By Timothy Spiers

If you get stuck on coming up with creative visual content ideas or don't know how to bring them to life then stay tuned as I'm going to give you step-by-step instructions on the BRIEF-IDEATION-PROJECT MANAGEMENT-PRODUCTION-DELIVERY

 
 
 
 

So you need some smart imagery or video content for your business or your clients for social media, website banners, or to demonstrate or train people on your product or service, or just telling the company story. You will always need to go through the same process if you want the content to fulfill its purpose.

In this video I cover:

  • BRIEF- what's the content, audience, platforms, why, outcome, deliverables, budgets, mood board, brand pack.

  • IDEATION - concept, mood/look/feel, research, teamwork, add, push back, refine, purpose.

  • PROJECT MANAGEMENT - team, location, timeline, equipment, props, finance.

  • PRODUCTION - set-up, reference material, briefing, take your time, get extra content

  • DELIVERY - deadlines, send example rough cut, refine, approval

Timothy Spiers https://www.visualcontentagency.uk
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