12 TIPS FOR WRITING A VIDEO SCRIPT FOR VLOGS & BRAND VIDEOS

In this video I give you 12 key points to cover so that you have an easy structure to follow with a bunch of tips to help you engage your audience, keep their attention, and drive action.

 
 
 
 

12 Key Points

  1. Set the Scene - lean in

  2. Problem

  3. Solution

  4. Benefits

  5. Why it’s important

  6. Stats

  7. Keep to 3 key messages

  8. For a Brand or Corporate video tell your story - YOUR WHY - Simon Sinek

  9. Make it about the viewer

  10. What’s the benefit to the consumer - political, social, environmental

  11. Who do you benefit

  12. What’s special or different about what you do - USP - ask a happy customer

TIPS

  • Write it out in full

  • Make statements positive

  • Ask the ‘SO WHAT” question

  • Show your passion and that it matters to you

  • Finally don’t sell, INSPIRE

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HOW TO CREATE AMAZING VISUAL CONTENT

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HOW TO CREATE AND USE OVERLAYS OR VIDEO CLIPS FOR RESTREAM