12 TIPS FOR WRITING A VIDEO SCRIPT FOR VLOGS & BRAND VIDEOS
In this video I give you 12 key points to cover so that you have an easy structure to follow with a bunch of tips to help you engage your audience, keep their attention, and drive action.
12 Key Points
Set the Scene - lean in
Problem
Solution
Benefits
Why it’s important
Stats
Keep to 3 key messages
For a Brand or Corporate video tell your story - YOUR WHY - Simon Sinek
Make it about the viewer
What’s the benefit to the consumer - political, social, environmental
Who do you benefit
What’s special or different about what you do - USP - ask a happy customer
TIPS
Write it out in full
Make statements positive
Ask the ‘SO WHAT” question
Show your passion and that it matters to you
Finally don’t sell, INSPIRE
