In this video I give you 12 key points to cover so that you have an easy structure to follow with a bunch of tips to help you engage your audience, keep their attention, and drive action.

12 Key Points

1. Set the Scene - lean in

2. Problem

3. Solution

4. Benefits

5. Why it’s important

6. Stats

7. Keep to 3 key messages

8. For a Brand or Corporate video tell your story - YOUR WHY - Simon Sinek

9. Make it about the viewer

10. What’s the benefit to the consumer - political, social, environmental

11. Who do you benefit

12. What’s special or different about what you do - USP - ask a happy customer

TIPS

• Write it out in full

• Make statements positive

• Ask the ‘SO WHAT” question

• Show your passion and that it matters to you

• Finally don’t sell, INSPIRE