JERSY PEARL

2020 AUTUMN LOOKBOOK

The FS Group is a family jewelry business and is the world’s biggest pearl retailer, sourcing directly from the farms that grow the pearls. Their jewelry is sold at stores throughout the holiday destinations of the Balearic and channel islands and celebrates treasured precious moments.

As a primarily store-based retail business, current trade has been challenging due to the current environment.
With this in mind, it is essential to develop and grow the online eCommerce business and social media presence.

The project was to capture all the products using a model that is mixed-race so as to reflect the trust demographic of the clientele and locality.

The feel was to be fun, happy, light and fresh holiday vibe with soft-toned backgrounds.