MARKETING CASE STUDIES
Welcome to a selection of case studies where we have provided a varied mix of Brand Strategy, Web Development, Visual Content, Copy and Blogs, Social Media Management, Promotions and Advertising.
Thomas Royall
The Challenge
Thomas Royall is a young British brand with fantastic products, a large following on social media but receiving little engagement, and little website traffic. We were instructed to optimize their content and social branding, address how it linked to their website, and deliver a strategy that would drive social engagement by 50%, increase click-throughs and traffic to the website by 70%, and increase their average transaction value by 40%.
The Strategy
Working with them to establish their marketing KPIs from their overall business goals, we developed a strategy designed to reach their measurable objectives and differentiate them from their competitors. Through the results of industry research and competitor analysis, we identified their ideal buyer and developed key pillars aimed to target all content towards them reach their KPIs.
We then devised a clear route to their measurable objectives, starting with optimizing their social media channels and ensuring that their digital branding was consistent across all platforms. A social media plan was developed in accordance with their marketing strategy, pushing content aimed to drive engagement through interactive posts and stories. This was to ensure an excellent user-journey, from their very first unique site-visit through to checkout.
Production
To provide a fresh look to their brand, we produced all aspects of new photoshoots to enhance the quality and engagement of their visual content. We created video, animated, and photographic visuals that remained within the key pillars of the strategy, providing the brand with an abundance of new visual content that could be used to target their ideal customer online.
In addition to pushing organic content, our team ran social media advertising campaigns, running promotional ads in the form of competitions, sales, and offers. These were created with the clear goal of driving click-throughs and website traffic, promoting sales materials to increase transactions and raise their average transaction value.
Their website was also optimized in a similar fashion to their social accounts, ensuring a clear visual link between the two and updating it during campaigns and sales. We worked on boosting their SEO through optimized images and blogs, as well as improving website speed.
Results
Since carrying out the above, Thomas Royall has transformed their digital presence to be a modern brand utilizing social media, visual content, and online sales to boost its business development.
They have seen an average increase of 95% in their social media engagement, traffic by 70% and have increased their average transaction value by 40%.
