What is relationship marketing? Well, I'm going to tell you about a recent invite. I got to show you what it isn't and I'm going to give you three hot tips to help you communicate and connect with people in a more authentic way.

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I recently accepted another request to connect, had to let others grow their network, and keep an ongoing mine. I accepted. I was instantly hit with a sales pitch, gain A little p***Ed off, I politely replied as follows. ‘Hi. I was happy to accept your invitation to connect, but I like to be wined and dined before you try and get me into bed and shag me, maybe from your experience, it works, perhaps you've had easy dates. If the truth is different then maybe you should try getting to know your date before you ask them for a kiss. If you do actually get a quick kiss, which for a fast mover, like you, who's probably already tried to grab your date is unlikely. Get to know them first. If you find there's a connection and you're a good fit for each other, or do you fall in love with them, then you could consider taking your relationship ship to the next level before getting down to sex. It's just a thought. ‘

So was I too harsh, but I think you get my point. They were using outbound marketing and it just doesn't work. Think about the simple model, know like, and trust. So here are your three tips to connect with your audience and for them to potentially become a client, have a conversation. If he had attempted to strike up a conversation and get to know me and my business, it has a chance of understanding what difficulties, my pain points, showing empathy and relating to me, or even sharing some humor is likely to get my attention. So point number two, share knowledge, offering some useful tips, sharing your knowledge. Your wisdom from your experience will certainly be useful and would build a high degree of trust. And since you appear to be an expert and have shown you understand my problem and how to fix it, I'm likely to come back to you for advice.

So number three, give and you shall receive, yeah, it's in Luke six 38. The truth is give your best freely and selflessly. And you're going to be the first person I turn to since I know you and trust you, and you've demonstrated, you're an expert, you understand my problem and you know how to fix it. So in short don't sell, no one wants to be sold to follow this method and let them reach out to you. If they don't, then that's fine because it means you're not a good fit for each other. And it was never going to be a loving relationship.

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