In 2020 LinkedIn reported engagement on live videos to be exponentially higher than posts with pre-recorded video. Live videos average 7x more reactions and 24x more comments and their live streaming has grown in popularity by 158%. Wordstream also published last year that Companies that use video grow revenue 49% faster than non-video users, and the industry is on the rise. In this video, I have gathered 32 of the most surprising statistics since the pandemic began that will blow your mind.
In my research, I've pulled together some of the most current statistics published in 2020 and 2021 that are all relevant to videos being created for video marketing or live streaming.

1. Between January and August 2020, the number of live-streamed events hosted increased by 1468% (Uscreen, 2020).

2. Live streaming on LinkedIn Live has grown in popularity by 158% from the first to the third quarter of 2020. (LinkedIn, 2020).

3. Engagement on live videos on LinkedIn is exponentially higher than posts with pre-recorded video. Live videos average 7x more reactions and 24x more comments. (LinkedIn, 2020)

4. The video streaming market is predicted to be worth $124.6 billion by 2025. (Techjury, 2020)

5. The live streaming industry is expected to be valued at $184.27 billion by 2027. (Tech Jury, 2020)

6. The online live streaming industry has grown 99% between April 2019 and April 2020. (Tech Jury, 2020)

7. Professionals anticipate that 82% of internet use will be for streaming video by 2022. (Cisco, 2021)

8. Professionals also anticipate that 79% of mobile users will be for streaming video by 2022. (Cisco, 2021)

9. Two-thirds of marketers that target consumers use live streaming for marketing. (Content Marketing Institute, 2020)

10. Video marketers use video content to reduce the necessity of support calls. There are reports that support calls have been reduced by 43% thanks to videos. (Wyzowl, 2021)

11. In 2020, Facebook Live became an important part of marketing strategies where video content was already being used. This increase was about 32%. (Wyzowl, 2021)

12. Nearly 3/4 of millennials report that videos are helpful when they are comparing products while online shopping. (TechJury, 2020)

13. 82% of viewers say they prefer seeing a live stream rather than a brand’s social posts. (Tech Jury, 2020)

14. 80% of people would rather watch a live video from a brand than read their blog. (Tech Jury, 2020)

15. 81% of students report that digital learning technology (including video) helps them learn. (Statistica, 2020)

16. About 1 in 5 people discover new products and brands through social media live streams. (GWI Social Media Trends Report 2020)

17. A mere 3% of marketers currently use the live streaming function on LinkedIn. (Social Media Examiner, 2020)

18. Live streamers made up a little more than a third of all internet users in March and April 2020. (GWI 2020 Live Streaming Trends)

19. Virtual events were quickly put together to accommodate people who couldn’t attend in person due to the coronavirus. (GWI coronavirus Research March 2020)

20. Viewers prioritize lifelikeness in live streams. They want virtual events to mirror in-person events. (GWI coronavirus Research March 2020)
    PANDEMIC 2020 

21. Search engines saw a 300-500% increase in searches for live streaming platforms during the middle of March 2020. (Google Trends)

22. Live stream watch time has increased by 250%. (Think with Google, 2020)

23. Several European countries saw a boom in time spent streaming over the weekend of March 13, 2020. There was a 40% increase in Austria and Spain and a 32% increase in Germany. (Bloomberg)

24. 29% of people showed interest in tuning into live-streamed events and performances during COVID-19 related lockdowns. (GWI coronavirus Research March 2020)

25. Over a quarter of music fans in the United States and the United Kingdom reported that they’d be interested in seeing more music events, particularly DJ sets, broadcasted going forward. (GWI coronavirus Research March 2020)

26. The fitness industry experienced a major boom, with an increase of over 1300% in minutes live-streamed, in the first six months of lockdown (March to August). (Uscreen, 2020)

27. Remote education (via live stream) experienced an increase of over 980% in minutes live-streamed between the spring and fall semesters of 2020.  (Uscreen, 2020)

28. Wellness content, specifically related to yoga and meditation, experienced an

29. increase of 392% in minutes live-streamed in the second and third quarter of 2020.  (Uscreen, 2020)

30. Once COVID-19 began to spread across the United States, 11,000 houses of worship invested in a live streaming platform. Over 4.7 million worshipers turned into live-streamed services. (The Washington Post, 2020)

31. Church services rose in streaming minutes by 40% in the first six months of lockdown (March to August 2020). (Uscreen, 2020)

32. On Easter Sunday in 2020, church services made up over 30% of the country’s top 100 live streams in the United States, Mexico, and Brazil. (Think with Google, 2020)

Businesses that are looking for a way to connect with their audiences are smart to start incorporating live streaming content into their sales, marketing, training, and communications strategy. So I hope these stats have been inspiring but if you find video marketing a bit overwhelming or you want help to set up or run live streaming for you please DM me or my team and we’ll get you fast-tracked.